Second Nature

Challenge

Nearly two-thirds of adults in the UK are overweight or obese, which significantly increases their risk of developing life-threatening diseases such as cancer, heart disease and type 2-diabetes. Many people struggle to lose and maintain a healthy weight and lack the support they need to make a lasting change.

Approach

Second Nature helps people change their eating and exercise habits to reduce their risk of developing weight-related chronic disease. The 12-week habit change programme combines behavioural science and technology, with tailored support. Second Nature helps people stay on-track beyond the initial programme through its online support network of like-minded people.

Revenue model

The programme is commissioned by the NHS for patients and it can also be accessed directly by customers online via the website.

Impact

Second Nature has reached over 15,000 customers of which almost 10,000 recorded an average weight loss of 5.9 kg at the 12-week mark. Their published and peer-reviewed scientific data concludes that much of this weight loss is sustained at the 6-month and 12-month mark — a key indicator of long-term, beneficial lifestyle change.

During the coronavirus pandemic, the need to stay physically healthy has never been greater, yet the stress caused by high levels of uncertainty and social distancing may trigger unhealthy habits such as emotional eating and reduced physical activity.

Second Nature has been able to continue business as usual, whilst quickly responding with online resources to help people stay on track during the crisis. It proactively assessed the concerns and needs of its customers and discovered that 47% of prospects and users are eating more snacks, with over 60% expecting to gain weight during lockdown.

As well as offering a range of corporate packages for organisations looking to support their teams’ transition to working-from-home, Second Nature also offers free 1-hour video presentations to companies on building healthy habits.