Fund manager - Bethnal Green Ventures
Second Nature is a 12-week programme that combines behavioural science with technology to help people change their exercise and eating habits.
- 15000 Number of customer to date
- 5.9kg Average reported weight loss
- 12wks Length of Second Nature programme
Nearly two-thirds of UK adults are obese or overweight, which increases their risk of developing diseases such as type 2 diabetes, heart disease and cancer. Many find it difficult to lose weight, and lack the support they need to build and maintain healthier lifestyles.
Second Nature is a 12-week programme that combines behavioural science with technology to help people change their exercise and eating habits. Alongside the programme, users get access to an online support network of like-minded people. After the programme, they can continue to use this network, and benefit from peer support as they keep up their new habits. The service is commissioned by the NHS for patients. Individual customers can also pay a monthly fee to access the service directly, online. Second Nature received investment through Bethnal Green Ventures. Big Society Capital invested £2.25 million in Bethnal Green Ventures to help them support tech for good startups delivering impact.
Of its 15,000 customers to-date, the 12-week Second Nature programme has enabled nearly 10,000 to lose an average of 5.9kg. According to peer-reviewed data, many of these customers had sustained this weight loss after six months, and again after 12 months, indicating a long-term lifestyle improvement.
Responding to COVID-19
Second Nature assessed the needs and concerns of its customers, discovering that 47% of prospects and users are snacking more as a result of COVID-19, and that more than 60% expect to gain weight during the lockdown period.
In response, Second Nature has continued its existing activities. It’s also produced new online resources to help people stay on track during the crisis, as well as offering a range of corporate packages for organisations looking to support their teams’ transition to working from home. And it now delivers free one-hour video presentations for companies who would like to promote healthier eating habits within their teams.